Marketing

Sales/Marketing Coordinator is involved in all aspects of marketing, including: planning, advertising, promotions, public/media relations, product development, distribution, sponsorship, and research. Focus is on contributing to long-term marketing plans and strategies to drive sales. This role is often challenging, varied and exciting

Responsibilities:

• Contributing to long-term marketing plans and strategies;
• Liaising and building relationships with a range of stakeholders, eg customers, suppliers, colleagues;
• Building and maintaining positive corporate image for company.
• Maintaining a consistent brand in all company interactions with a range of stakeholders. E.g. clients, customers, suppliers, professional associations, etc.
• Developing advertising opportunities, which can involve placing adverts in national, regional and specialist publications,
• Maintaining and building contacts with the Home Health Associations
• Writing and distributing press releases;
• Assisting with trade show and event planning, creating or updating presentation software files, tracking budgets and expenses, and communicating with external creative service providers.
• Managing the production of marketing materials, including leaflets, posters and flyers - this can involve writing and proofreading copy, and liaising with designers and printers;
• Arranging for the effective distribution of marketing materials;
• Maintaining and updating mailing databases;
• Organizing and attending events and exhibitions;
• Carrying out market research and customer surveys to assess demand, brand positioning and awareness;
• Evaluating marketing campaigns;
• Monitoring competitor activity;
• Additional responsibilities may include processing expense reports, coordinating the submission of proposals, planning meetings, tracking sales progress
• Analyzing pricing positions;
• Managing budgets
• Supporting the company President, and other colleagues.
• Planning and implementing the marketing effort of the organization's products and services
• Monitoring market changes and adjusting marketing strategies accordingly in order to remain competitive within the changing market
• Maximizing client acquisition through the use of numerous marketing outlets
• Maximizing the utilization of advertising and marketing tools in order to assess customer analysis, company analysis, and competitor analysis
• Measuring the return on investment and marketing effectiveness of various marketing initiatives
• Identifying strategic objectives and implement marketing strategy according to budgetary limitations

Requirements:

• Home health industry experience preferred. Health Care industry experience a plus.
• 5+ years of successful sales/marketing experience and proven ability to exceed sales goals
• Prior experience with a web-based software is preferred.
• Demonstrated ability to close deals and anticipate customer needs.
• Ability to travel regularly
• Strong oral and written communication skills with a good sense of humor
• Experience in effectively using a consultative selling style
• Demonstrable proficiency with the Web, Microsoft Outlook, Word, Excel and PowerPoint
• Experience conducting product demonstrations via web conferencing is preferred
• Experience using CRM databases
• Desire and ability to work effectively in an entrepreneurial and dynamic environment